Tucker W. “Bill” Main

Bill Main is the Chairman & CEO of Bill Main and Associates. A nationally recognized brand management, profitability and restaurant marketing consultant to the Foodservice & Hospitality Industry, Mr Main is also a professional speaker with over 50 events a year. He holds the prestigious Certified Speaking Professional (CSP) designation. Bill has also owned and operated many successful and profitable restaurants, and based on a “Best Practices” approach, his real-world perspective is hands-on. His “Trade Secrets” have been incorporated into a variety of products including audios, videos, books, computerized training programs, and a web site.

Bill Main was awarded the distinctive title of Maitre d’ Table by the Confrerie de la Chaine de Rotisseurs in 1995. He served as Director in the California Restaurant Assn for ten years, and from 1996-97 as CRA President. He is currently a trustee in the CRA Educational Foundation, and is a member and former Director of the Foodservice Consultants Society Int’l (FCSI). Bill has a BS in Economics from Oregon State University, where he was a three time All-Pacific Conference halfback, wide receiver and kickoff returner. He was a 1970 draft choice for the Pittsburgh Steelers, and was recently inducted into the OSU and the State of Oregon Football Halls of Fame.